Media deconstructionists and feministing semioticians will look at these Kiwi shoe polish ads and tell you there is something inherently servile about a scantily clad woman polishing her man’s very large shoe.
I mean, what’s a girl like me to do? Go through my daily chores and clean my guy’s filthy shoes while wearing lingerie, heels, and makeup?
Uh…yeah!
Though I think learning to read ads by slavishly following media theory may, in some ways, be no different than slavishly following ads and being led to slaughter consume.
So I freely chose to read ads using my own rules.
From the two images above, I conclude the advertising agency was trying to perform a public service and inform me of the following: Men with big feet get all the hot chicks.
