Posts Tagged ‘conan o’brien’

Jay Leno Returns to the Tonight Show (Update: March 2, 2010)

Tuesday, March 2nd, 2010

Jay Leno returns, Coco the tale of two chimps

Too long for a tweet, too short for an actual entry. Sorry! Will post a real entry later today.

Despite what gossipers are saying about Leno being the meanie, I do wish him well. But if I was someone who got caught in the pageantry leading up to last night’s triumphant return (and I just tuned in to see Coco’s last night several weeks ago, then compared it with Jay’s first night back, I would most likely have said, “This was what the hoopla is all about?”

I like Jay. I think he’s a pro. He can definitely get the standard laughs – one’s you don’t have to work too hard to get. But his routines definitely have a “ghostwriter” feel about them, as if he didn’t really roll up his sleeves the night before to knock them out. So last night’s installment was, well, very predictable, and very safe. And let’s face it, at the end of a long work day, maybe audiences want something predictable before they retire to bed. Maybe naked Max Weinberg in the sex offender’s outcast tents in the backwoods is not an image you want to have before you drift off to sleep, seven hours away from the next work day.

And whenever I get puzzled by the massive conservative votes on poll day, I always need to tell myself, “there’s 48 states between here and California.” Edgy humor about Jewish therapists and masturbating bears may not exactly work with someone who lives in Wyoming and had to put down a Grizzly in the backyard earlier that day.

Still, the return was anything but triumphant. Jamie Foxx was over-the-top in his professional fawner for hire, paid to rouse up the audience. Check’s in the mail. Lindsey Vonn demonstrated why athletes never quite made the leap over to the entertainment world: The audience had to chant U-S-A, U-S-A over her travel-worn voice to keep a viewer from falling asleep, country singer Brad Paisley’s neo-C&W act sealed my suspicions.

When we were driving back from North Carolina, we listened to the present roster of C&W music on the radio. (It was either that or church sermons) We just couldn’t believe how many songs repeated the same images Ad nauseam. By the time we reached Virginia, we were pulling our hairs out: OKAY, OKAY, WE GET IT! YOU’RE A MAN! YOU RIDE A STEER, YOU DRIVE A TRUCK! YOU LIKE THE LADIES! YOU DRINK WHISKEY! YOU GIVE A GOOD BLOWJ- wait, back up one right there Hoss.

But if there’s ever a lineup that screamed “targeted demographic,” it had to be Leno’s Tonight Show v.2 They know who their audience is: Red States people. And who’s tonight’s guest? Sarah Palin.

Keeping in mind that Palin’s appearance opposite Shatner during Conan’s watch was generally seen by his fans as one of the highlights of his 7 month residence, when Leno announced Palin as guest will be her first time ever on the Tonight Show, whatever few Coco supporters who were open-minded enough to give Jay a chance, are gone by today.

I’m with Coco…the other one. (update: Jan 15, 2010)

Friday, January 15th, 2010


I know there’s a huge “I’m with Coco” (Conan O’Brien vs Jay Leno drama) movement going on right now. What has not made it to the news and the gossip circuit is the fact that people in the 1st arrondissement section of Paris (where 31 Rue Cambon is) has been firebombing NBC affiliates, demanding that they not use the name “Coco” in this ongoing late night wars. “How dare they use the late Madame Chanel’s name. There can only be one!” Never mind that Coco Chanel hasn’t been around all that long. But you know, it’s just like these hardcore fashionista’s demanding everyone conform to their sense of style, when it hasn’t been all that exemplary of late. And I know, they are mostly peaceful people who just want to dress nice, but I don’t see Givenchy fans acting up, not counting that one time Love Hewitt tried to do Audrey.

Besides, doesn’t anyone even care what Coco Lopez thinks about all this, holding the names to two Late Night shows simultaneously? Just because you can get your Pina Coloada’s on demand doesn’t mean you can monopolize the name “Coco” and forbid everyone else to use it. Next thing you know they’ll be stoning people for wearing Abercrombie & Fitch. Now you know why Switzerland has a strict quota on Chanel houses opening in their country. They change the skyline one day, and before you know it, they’ll be demanding everyone spray themselves with No.5. Five times a day.

Oh what do I think about our Coco drama? Oh sorry: I’m with Coco. But the truth is, it’s all about money, sponsorship, and advertising dollars. It’s not about egos. They gave Conan a try, and NBC is getting nervous because his numbers aren’t as good. Sponsors and the almighty American dollar is the only voice that is paid any attention. So the advertisers are probably threatening to pull out unless they get a proven brand back on. The economy is still bad, and everyone wants immediate results. I have been around long enough to watch Carson, Leno, and even when Conan first took over Letterman. If any of you were around to see it and if you can recall, Conan’s first few months on the Late Show was plastered with endless nervous giggling and missteps. But he recovered. And made it what it is today.

Filling the shoes of the Tonight Show is a greater feat than taking up the Late Night Show. If NBC gives Conan more time, he’ll comfortably find a niche for himself and make it his Tonight Show. The audience will return. I understand someone of Conan’s originality will not want to merely duplicate Carson or Leno. Also remember O’Brien’s years of service to NBC as a writer for SNL. I like Leno too. It’s just unfortunate that the media has to turn it into a polarized story, because there’s nothing more sensational than one group of people being pitted against another.

Personally I think Joel Godard was Conan’s lucky talisman. He didn’t go out to LA with him, and now those superficial LA types have turned Coco’s life topsy turvy. NBC displayed remarkable myopia in their gunshy handling of O’Brien’s ratings. Sure, the more mature viewers out in the midwest may find his humor quirky and frat-like, and of course, low ratings transfer to advertising dollars. But guess what? Ten years from now, when all those frat boys are at the peak of their earning powers, they’ll be following O’Brien in another network station.

The few Leno viewers who are watching today, will have passed away.